Women are using their purchasing power to influence on the home improvement industry. Companies are beginning to design instruments product lines for women and women in this appeal DIH (Do It Herself) handy.
Women are the largest group for an improvement in decisions concerning the home, and women buy a lot of tools and materials needed for projects at home.
A recent survey from the Home Improvement Research Institute says the number ofhousehold products bought women, through the few in recent years, the increase in. Women $ 70000000000 value of purchases in the home, compared to slightly over $ 55000000000 in 1995.
This trend is the women's houses and flats managed to repair their own projects. Home Improvement shows on television, and local home and garden events with "how-information", let women know of success with any numberProjects.
Particularly useful are the house shows with women carpenters and designers. Women teaching women provide a great boost of confidence. These shows demonstrate the necessary tools for specific projects and markets for the home, how to use them.
"Tool Belt Diva" on Discovery Channel's Home is a good example. The landlord, Norma Vally, told by women, the tools are "must haves" for a practical woman. Vally said, women must:
-16-ounce hammer with a smooth head. He says this is a hammer for all uses - not too heavy for the wrist of a woman, but tough enough, a woman should not be "under-shot."
- Metro 25 feet. Its width allows the numbers are easy to read and not collapse or fold when previously few meters.
- Folding knife with a blade storage in handle. This tool is useful for cutting drywall everything from vinyl tiles. The blade is easy to replace andExtra blades in handle.
- Ratchet screwdriver with multiple bits. The various pieces swap out easily, depending on whether a small or large or a slotted Phillips requested. The ratchet action allows you to maintain a constant pressure on the screw head, and simply turning the handle to screw into
When shopping for a tool that women are looking for a good grip and fit in your hand. You want high quality tools, to help those who feel empowered and independent.They want tools that fans are easy to use and reliable for simple projects like painting, or more complex projects such as installing a ceiling.
Many producers work in the home improvement industry today offers products with women in mind. They provide tools for women who are light, rubber grips are ergonomically designed instrument and without the power of.
Some manufacturers offer products such asprotective equipment and special tools for women to help them feel comfortable and secure as repair work on their projects at home. One of the fastest growing market leading tool for women is Tomboy Tools. Their tools are available online and are parties to sell directly to customers through the "tool, where educated women in the home consultants on how to have their own instruments for home improvement projects with their own.
This isThe sales of Tupperware, Mary Kay, Pampered Chef, and many others are used.
Mary Kay has about a million protesters, maybe more. Pampered Chef has some 70,000 protesters, Gold Canyon Candles has about 20,000 demonstrators.
Compared with about 1,000 demonstrators active, Tools is looking for more women to teach and show the Tool Tomboy their universities. With expected growth rates above 70% in 2009, Tomboy Tools seemsnow, one of those "ground floor" opportunities are. Pink Tools for Women are very popular.
The parties are fun and successful, especially because the quality of the instruments. Ergonomically designed tools for women, They are colorful, soft and elegant, so that they are "right" for DIY and Do It Herself (DIH) projects for women.
For parts, tool, women are taught how to use simple hand tools like pliersRatchet screwdriver, and unusual instruments for women as a picture-frame-leveling.
Also shown as the most popular use for women pink magnetic hammer. This hammer is particularly important for several reasons (besides being a good, solid pink hammer)
A small magnet enables the hammer on the nail to keep it as you start the nail, eliminating the risk of hitting your thumb.
It 's perfect for all common tasks around the house.
Thispink.
, Own and operate the project are women Tomboy Tools is committed to helping women feel independent, inspired and empowered to do to improve their home repairs, home.
Want to save money to the women while at the same time improves the administrators of their most important assets - their home. And hope that more women become the demonstrators and seize the opportunity to have fun and earn money, while other women to teach howhave more control over their lives.
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